Success, Intended

It’s Almost Time We’re getting close. Success, Intended officially drops this January — and I can’t thank you enough for sticking with me through the entire journey. This book wasn’t written for likes or buzz.It was written to give back.To package up the real lessons that helped me build, fail, grow, and finally win — so someone else could do it a little faster, and with fewer regrets. And if it’s done anything so far, I hope it’s reminded you of this: 👉 You don’t need to have it all figured...

Don’t Slow Down Now So you did it.You got the win.The product is working. Clients are paying. Momentum is real. This is what you were chasing. But here’s the part most people don’t expect: Once things finally click, your biggest threat isn’t failure — it’s comfort. Success Has a Way of Slowing People Down When things start working, the urgency fades.The hustle you had in the early days gets replaced by operational stress, ego, or false security. And slowly… you stop moving. “Just when they...

Why Trust Is the Final Ingredient You’ve built the right team.You’ve got the right product.You’ve followed the plan. But the traction still isn’t there.The deals you thought were sure things? They’re stalling.And doubt starts to creep in. I’ve been there. More than once.And I learned something the hard way: People don’t do business with who’s best.They do business with who they trust. Your Reputation Is Your Leverage You can check every box — product, price, pitch — and still lose the deal....

The Right Way Is the Hard Way There’s a moment in every founder’s journey when the “easy way” presents itself. Sometimes it’s a shortcut.Sometimes it’s a little lie.Sometimes it’s just a look the other way. But here’s the truth: Shortcuts are rarely faster — they’re just easier to justify.And they cost more than you realize. Doing the Right Thing Isn’t Always Profitable — At First At Instafuel, we hit a wall early on. Clients loved the service, but wouldn’t accept delivery fees. Competitors...

Who You Listen To Matters Getting advice has never been easier.A quick scroll through social media, a podcast, a chat with AI these days — and boom, you're set. But here’s the truth: The real skill isn’t asking for advice.It’s knowing who to listen to — and what to do with it. Everyone Has an Opinion — But Not Everyone Has Skin in the Game When you’re building something new, advice is everywhere: Friends and family want to help — but they’re not in it with you. Professors teach theory, not...

Culture Is What Gets Done When You’re Not Watching Everyone loves to talk about culture. They post inspirational slogans.They throw team-building happy hours.They hand out branded t-shirts and hope it translates to loyalty. But culture isn’t what happens on a good day. Culture is what happens when things go wrong. Culture Isn’t About Vibes — It’s About Outcomes You can define culture however you want, but if it doesn’t produce these outcomes consistently: Work gets done on time People take...

Beware of Shiny Objects Once you know where you’re headed, the biggest threat isn’t failure — it’s distraction. And the hardest part? Distractions don’t always look like mistakes.Sometimes they look like opportunities. The Most Dangerous Temptation in Business When you’re building something new, the path to success is littered with shortcuts: Shortcuts that promise quick money Shortcuts that look like growth Shortcuts that pull you away from your original vision “The path to success is lined...

How To Prioritize What Matters After you commit to starting something new, the real challenge begins: Figuring out what to work on — and what to ignore. Most people confuse being busy with making progress.But real progress only happens when your time, energy, and tasks are aligned with a clear end goal. The 3 Phases I Used in Every Startup Whenever I started something new, I broke it into three phases: Proof of concept – Does this idea actually solve a real problem for someone? Profitability...

Why Me, Why Now? One of the biggest lies we tell ourselves is: “I’m not ready yet.” Sometimes we say it’s not the right time.Other times, we convince ourselves we need more experience, more money, or better connections.But most of the time, we’re just afraid of failing. What I Learned Early In college, I heard a quote that stuck with me: “Live your 20s like no one will, so you can live your 30s like no one can.” That line forced me to ask the hard questions:Do I want to look back and regret...